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Brain Scans Don’t Lie
Roger Dooley If you know someone who would find this article useful, please share it.No related posts.
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How to Get a Bigger Bang from Your Advertising Bucks
Virtual BusinessYou now have that website up and running. You have a great product. You are all set to start taking orders and making those trips to the bank to make deposits! And then you wait. And...
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Money (and Marketing) is Like Electronics
Bob Hoffman If you know someone who would find this article useful, please share it.Related posts: Confusion? Or Clarity? How to Make Money by Losing Money – Part 1 of 2
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Reach vs Frequency – Systemic Marketing™ Part II
Curb Number A young man shows up at your door. For only ten dollars he’ll paint your house number in florescent paint on the curb in front of your house. Feeling no need for glow in the dark numbers...
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The Customer’s Buying Process – Systemic Marketing™ Part III
Tire Sale Sign There tend to be two schools of marketing. The creative and the scientific. Imagination and mathematics. Right brain, left brain. At least, it looks that way on the surface. Marketing...
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The Problem is Too Much Content
Greg Satell If you know someone who would find this article useful, please share it.Related posts: Not Curiosity, but Profit The Wrong Number is Often More Important Not All Content is Created Equal
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Coffee, The Moon Landing, And A Game Of Poker
Originally Published March 19, 2006 A winning poker hand. I don’t play often, but I appreciate a good game of poker. Poker makes a pretty good analogy for marketing, and for business. Poker players...
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How to Communicate Abstract Concepts in Your Presentation
You are stressed about your upcoming presentation. You have spent countless number of hours looking for the right image for this slide but it is just not happening. It is now midnight and you are...
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Inclusive Communication By Design
Originally published September 29, 2006. InfomercialYour company is looking at a lot of late night local cable availability, and thinking that a 30-minute infomercial might be appropriate. The boss has...
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Bar Bands and Chicken Sandwiches: Protecting Your Brand in an Age of Social...
Scott is a musician. Scott’s band isn’t getting enough paying gigs. He thinks he has a marketing problem, but he’s wrong. He has a focus problem. Scott came to me to help him sell his band’s services...
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Dear Doctor – How Do Your Patients Rate YOU?
Originally published December, 2007 Dear Doctor: For a single, brief instant I was your patient. I’m new in the community and needed to have my diabetic prescriptions renewed. I didn’t mind that I had...
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Ten Steps To Great Customer Service
Originally Published July 12, 2006 The scene is a national restaurant chain. I’m meeting a client for lunch. I notice that our hostess, who doesn’t appear to be much more than 19 or 20 is wearing a pin...
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Higher Profits Through Testing of Every Variable
Zero point three equals two times Pretend with me you’ve been conducting a direct mail campaign. In testing your headline you’ve discovered that changing its focus from greed to fear increases the...
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What’s In A Name?
Originally published August 14, 2005"Hello, my name is" sticker Thirty years ago a pair of researchers, Herbert Harari and John W. McDavid gave eighty experienced teachers papers to grade. Eight...
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Beer And Headaches And That Awful Cramping
Originally published February 24, 2006 Chuck Blore once told of a study he did for CBS. Beer drinkers were surveyed as they entered his testing facility. They each proclaimed a preference, as well as...
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The Truth About Recycled Ads & Pickup Lines
Swipe Files / Headline Banks Have you seen those ads for “headline banks” or “swipe files?” Collections of the 100 greatest advertisements of all time so you don’t even have to learn anything about...
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Chuck’s post sig and photo
The ability to state it simply, and to communicate that value to your potential customers is critical in this decade as you fish for customers. Your Guide, Chuck McKay Your Fishing for Customers guide,...
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Marketing = Preparing for Disaster
Business these days is more like shooting the rapids in a rubber raft than canoeing in a duck pond. It’s too easy to be mesmerized by the danger of capsizing. If you focus on the rocks, that’s where...
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Dear Doctor – How Do Your Patients Rate YOU?
Originally published December, 2007 Dear Doctor: For a single, brief instant I was your patient. I’m new in the community and needed to have my diabetic prescriptions renewed. I didn’t mind that I had...
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New Class – How to Right Size Your Marketing Budget
You Started With Your Inner Circle Your first customers were your neighbors, your family, your friends. But those who are going to buy from you already have. You have a lot of Facebook “likes,” but too...
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